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Why Intent Data is Your New Demand Gen Secret Weapon

Date

Thursday, February 6, 2020

Time

11:00 AM America/Los_Angeles

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Less than 1% of your potential customers come to your website. Few sign-up, even less convert. 

It’s not a funnel, but a pasta strainer. 

In this talk, Guillaume “G” Cabane will reveal his master plan and first steps towards automating marketing based on intent… before the website. Contacting the right people with the top companies, at the right time, through the best channel with the perfect message. At scale.

Over the last year, intent data providers have been cropping up left and right, but the overwhelming majority of demand generation marketers have been slow to appreciate the hard, ROI-driving power of intent data. 

In other words, the first-mover advantage is still yours for the taking! 

G will share the intent marketing strategies and tactics that have resulted in incredible growth in leads, revenue and conversion rates for hypergrowth companies like Drift and Segment. 

You will get first-hand, insider knowledge on intent-driven marketing, how to find intent data, and how to make the most of the overall intent data market shift in this practical, tell-all session.


PRESENTED BY

Presenter

Guillaume "G" Cabane, Growth Advisor at G2, Gorgias, MadKudu

Guillaume Cabane is a Growth Marketing expert with 15+ years of experience helping B2B SaaS like Drift, Segment and Mention achieve hypergrowth. He is currently a Growth Advisor at G2, Gorgias, MadKudu and many others as well as a renowned growth marketing speaker. Guillaume has a passion for projects requiring efficient tracking to deliver a strong ROI.