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An Entrepreneur's Guide To Fundraising

Date

Thursday, March 5, 2020

Time

11:00 AM America/Los_Angeles

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Fundraising is hard, a lot harder than you think!

Most Founders never get an inside look at what it takes to raise VC from the world's top firms. On the surface, it appears traction, product-market fit, and a huge TAM are enough.

But underneath every successful fundraise is a complex process that is rarely seen by anyone except the Founders.

And developing a process around your fundraising efforts will significantly increase your chances of success.

In this session, you will hear first hand how a successful startup managed its fundraising strategy from ideation all the way to Series A and beyond. Topics covered include:

  • Fundraising Strategy
  • Valuation Multiples
  • Tips and Hacks
  • Strategic Planning
  • Equity/Converts/Warrants/Options
  • Debt
  • Grants
PRESENTED BY


Presenter

Russ Armstrong, Director of BD, Boast.AI

Russ Armstrong heads up Business Development for Eastern Canada at Boast.AI, the only R&D tax automation solution on the market. Previously, Russ co-founded Limelight Platform, the world's first experiential marketing cloud where he ran sales, finance, and operations for 5 years. Russ has extensive expertise in building and developing teams in the B2B SaaS space, across finance, operations, and sales & marketing. He is a dynamic and passionate go-to-market leader with a proven track record of applying strong leadership, technology, data and analytics to achieving corporate objectives.