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The SaaS Sales Playbook

Date

Thursday, May 30, 2019

Time

11:00 AM America/Los_Angeles

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Building a repeatable, scalable sales process is hard.  If you are an early stage B2B company, then this session is for you.  This webinar will give you access to the latest tools and techniques for developing a compelling sales strategy for double-digit growth.

During this workshop, you will get insights into: 

  • Defining your target customer
  • Roles and KPI's of your sales team
  • Sales team structure and design
  • Different selling styles and when to use each
  • Overview of Account Based Marketing
  • Sales funnel and definitions
  • Mapping the buyer journey
  • Industry Averages
  • Sales Enablement Tools

Presenter

Russ Armstrong, Director of BD, Boast.AI

Russ Armstrong heads up Business Development for Eastern Canada at Boast.AI, the only R&D tax automation solution on the market.

Previously, Russ co-founded Limelight Platform, the world's first experiential marketing cloud where he ran sales, finance, and operations for 5 years. Russ has extensive expertise in building and developing teams in the B2B SaaS space, across finance, operations, and sales & marketing. He is a dynamic and passionate go-to-market leader with a proven track record of applying strong leadership, technology, data and analytics to achieving corporate objectives.